// MatchesFashion launches its Responsible Edit – promoting brands making mindful decisions around design or production.
// Research showed that almost 70% of MatchesFashion customers try to live their lives as sustainably as possible
The luxury online fashion retailer MatchesFashion has launched “The Responsible Edit” where customers can discover brands sharing their commitment to responsible and ethical practices.
The edit was created out of the retailers continued focus on the implementation and growth of their internal Responsible Survey project.
Culminating in over two years of work with their partner Eco-Age, the survey was created with the intention of educating, inspiring and collaborating with brand partners in order to create positive change and maximum transparency for a more responsible fashion industry.
‘‘Our responsibility is to enable our customers to shop fashion, which they love, in a more considered way,” MatchesFashion chief brand officer Jess Christie said.
“Nearly 70% of our customers say that they try to live their lives as sustainably as possible – a response that is impossible to ignore,”
“If you think about this in terms of our brand’s responsibility – to our customers, brands and employees, you can start to make incremental changes.”
Each brand has worked with the retailer to meet the stringent responsible requirements for the edit by completing the Responsible Survey and complying with all legal legislation regarding sustainability and ethical practices.
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