// Aldo buys increased volume of British beef to support farmers affected by hospitality lockdown
// It would also help horticultural suppliers by increasing orders of spring plants
// Aldi is guaranteeing immediate payments for all suppliers with a turnover of less than £1m
Aldi has agreed to buy increased volumes of British beef and plants to support suppliers faced with surplus product due to closures of restaurants, catering and horticultural businesses.
The German discount grocer reaffirmed its commitment to support the beef farming sector by spot buying additional volume where possible.
It said it would sell 21-day matured British rump steak as a “Specialbuy” across its 877 UK stores. The current Specialbuy alone consists of over 130,000 British rump steaks.
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Aldi also said it would help horticultural suppliers by increasing orders of spring plants that would otherwise be disposed of because of the closure of their normal routes to market.
The retailer has agreed to sell over 200,000 spring perennials from its long term partner Lovania Nurseries, which has worked with Aldi for over 20 years.
Lovania also benefited from Aldi’s small supplier payment scheme, which was recently extended to guarantee immediate payments for all suppliers with a turnover of less than £1 million.
The scheme benefits over 3000 Aldi suppliers during coronavirus crisis.
“Aldi is committed to supporting British producers, which is particularly important during these difficult times,” Aldi corporate buying managing director Julie Ashfield said.
“The strong performance of the fresh meat category in our business shows the level of customer demand for quality British products.
“We believe the continuing good weather is a positive opportunity to drive British meat for barbeques and we’re putting marketing investment behind these products.”
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