Coronavirus wipes 41% off Next’s quarterly sales

Coronavirus wipes 41% off Next's quarterly sales
Next warned that total full-year sales could fall by as much as 40% because of the coronavirus crisis.
// Next says impact of coronavirus lockdown on trading has been “faster & steeper” than expected
// It warned sales will remain under pressure throughout 2020
// Total sales plunged 41% in first quarter, with in-store sales diving 52% & online sales down 32%

Next has said the impact of the coronavirus lockdown on trading has been “faster and steeper” than expected and warned that sales will remain under pressure throughout 2020.

The fashion retailer – which reopened for online trading on April 14 – reported a 41 per cent plunge in total full-price sales over its first quarter to April 25, with in-store sales down 52 per cent and online sales off 32 per cent.

As a result, Next warned that total full-year sales could fall by as much as 40 per cent, with the effects of the Covid-19 pandemic expected to leave sales lower in every quarter, even after lockdown restrictions are lifted.


Sales are expected to plunge by as much as 62 per cent over its second quarter and could still be 28 per cent lower over the fourth quarter to next January in the worst-case scenario.

Next said it has plans in place to reopen stores when lockdown is lifted, but would be prioritising out-of-town outlets initially, where it is easier to operate in a “socially distanced world”.

However, the fashion chain does not believe there will be a sudden rush of shoppers hitting stores, warning it would “take some time for customers to return to their normal shopping habits” and that sales would remain “very subdued” once restrictions are lifted.

“The fall-off in sales to date has been faster and steeper than anticipated in our March stress test and we are now modelling lower sales for both the first and second half of the year,” Next said in its trading update.

It added: “We believe that the effects of the coronavirus will be felt for longer than we first anticipated.

“The economic consequences and continued social distancing will mean that both retail sales and online sales will be disrupted even after full lockdown measures have been lifted.”

Next closed its online operations in late March amid the coronavirus crisis, following criticism from staff who felt unsafe at work.

It reopened for internet shopping in mid-April and with social distancing measures in place for staff in warehouses and picking items.

However, the website closed by 9am on the first day, with Next saying it had already received all the orders it could process for the day and would return the following day.

The retailer began by selling only childrenswear and some home items initially, but said in its latest update that it now has 70 per cent of its range on offer.

Nearly a quarter – 24 per cent – of its 8794 warehouse staff are unable to work due to childcare or because they are vulnerable or living with vulnerable people, but it hopes to get back to around 70 per cent of its normal workforce capacity within the next two weeks.

It initially furloughed 88 per cent of its staff through the government scheme, though this figure has now reduced to 84 per cent after opening the internet operation.

with PA Wires

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