// Ocado customers have donated over £1m to the grocer’s You Give We Give scheme between March-May
// The total value of customer donations increased by 830% between the first week of March amid Covid-19
Since the beginning of March, Ocado customers have donated over £1 million to food banks and social enterprises.
Ocado customers donated to the online supermarket’s You Give We Give scheme which launched in 2014 to help tackle UK food poverty and maintain its near-zero food waste levels.
Ocado Retail has matched this sum, generating £2 million worth of food and cash donations for its food bank partners and social enterprises.
The You Give We Give scheme allows its customers to add a donation for food bank partners and food poverty-related social enterprises as part of their grocery order.
The grocer then matches the value of the donations received, either in the form of food or in direct cash donations.
“Families who were already vulnerable before the pandemic are now even more so,” Feeding Britain chief executive Andrew Forsey said.
“We’re also beginning to pick up requests for help from newly vulnerable groups such as the self-employed and others suffering a drop in income.”
Since its inception six years ago, You Give We Give has generated over £6 million worth of food and cash donations and over £1 million of this total figure was generated in March and April 2020 alone amid the coronavirus pandemic.