Swarovski welcomes its first ever company-wide creative director

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Swarovski Giovanna Battaglia Engelbert Robert Buchbauer
Swarovski said it is currently realigning its business along a new vision and growth strategy
// Swarovski hires Giovanna Battaglia Engelbert as creative director
// She will be responsible for the full creative direction of the company
// Her products will be showcased in the spring/summer 2021 collection

Swarovski has appointed Giovanna Battaglia Engelbert as its first ever company-wide creative director.

Engelbert will oversee the full creative direction of the company and “reimagine the
product portfolio across all divisions”.

The first products designed by her will be showcased in the spring/summer 2021 collection.


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“For decades, Swarovski has been illuminating the world of fashion, design, entertainment, in general the whole creative industry,” Engelbert said.

“I am thrilled to be leading the creative vision of a cultural powerhouse like Swarovski in the future.”

Swarovski said it is currently realigning its business along a new vision and growth strategy.

Swarovski chief executive Robert Buchbauer said: “Our 125-year history is witness for the power of our company to transform and reinvent itself and I am pleased to welcome a brilliant creative mind and strong female leader like Giovanna to our company.”

“With her remarkable track record in the industry and compelling point of view, she will explore new frontiers and become a vital part in writing the next chapter of our success story.”

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