Swarovski UK revenue down 12% as footfall declines

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Swarovski trading update
UK revenues have been declining for the past 3 years
// Swarovski UK revenues drop due to lower footfall
// Revenues reached £65.1m in 2018, which is a drop compared to £74.2m in 2017 & £83m in 2016

Swarovski has recorded a drop in UK revenues thanks to a decline in footfall and the decrease in its store-estate.

The Austrian jewellery retailer revealed that sales continued to decline in 2018, down by 12.3 per cent, after recording a 10.6 per cent fall in the previous year.

Revenues in the UK reached £65.1 million in 2018, which is a drop compared to £74.2 million in 2017 and £83 million in 2016.


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UK revenues have been declining for the past three years, and Swarovski blamed weaker footfall and a decrease in the size of its store network for the drop in sales.

However, the retailer returned to profitability after reducing distribution costs, reporting profit before tax of £2.4 million compared to a pre-tax loss of £1.2 million a year earlier.

Meanwhile, Swarovski’s rival Danish jeweller Pandora said its turnaround plan was on track in mid-August despite a drop in sales and like-for-likes.

Sales for Pandora dropped seven per cent in its second quarter, while like-for-like sales fell 10 per cent during the same period. Total British sales – including new store openings – increased by two per cent, although total UK sales were down eight per cent in the second quarter.

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