Ted Baker poaches Arcadia design exec as creative director

Ted Baker Anthony Cuthbertson Arcadia Rachel Osborne
Anthony Cuthbertson will be responsible for brand, product, store and creative direction strategy
// Ted Baker appoints Anthony Cuthbertson as global creative director
// Cuthbertson is currently Arcadia’s global design director for Topshop

Ted Baker has poached Arcadia’s global design director for Topshop, Anthony Cuthbertson, as its new global creative director.

Cuthbertson will replace Michael Bastian, who will continue as creative director on an interim basis until later in the year.

Cuthbertson will be responsible for brand, product, store and creative direction strategy.


“We look forward to welcoming Anthony, whose experience at a number of high-profile brands has given him an excellent understanding of what it takes to amplify a brand and make it more relevant,” Ted Baker chief executive Rachel Osborne said.

At Topshop, Cuthbertson was responsible for overseeing all design and product as well as designer collaborations, Idol and boutique collections.

Prior to that, he was the design director for Roberto Cavalli, based in Italy, where his remit included menswear, womenswear, accessories, beachwear & swimwear, optical, children’s, bijou, home and all licensing products.

“His experience will be particularly valuable as Ted Baker sets out to expand its product and its relevance, a crucial part of its strategy to return Ted Baker to profitable growth,” Osborne said.

“We would like to thank Michael Bastian for his significant contribution as our interim creative director.

“He has set an exciting design direction for both men’s and women’s wear since joining us in January, and we look forward to seeing this come to life through our A/W20 collections.”

Earlier this week, Ted Baker announced the appointment of David Wolffe as its new chief financial officer.

Wolffe first joined the fashion retailer at the end of January as interim chief financial officer, and will now move into the role on a permanent basis and with immediate effect.

The news also comes less than a month after Ted Baker appointed John Barton as its new non-executive chairman, although he won’t begin in he role until July.

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  1. I would have loved to see Mr. Bastian longer as I think his asthetics and eye would have helped the brand greatly


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