French Connection tops list of biggest discounters during lockdown

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French Connection Miss Selfridge
During the two-week period from May 20 to June 2, online sales increased by 20% year-on-year
// French Connection currently tops list of retailers offering the biggest discounts online
// Online sales increased during lockdown as stores remain closed

New research has found that French Connection has topped the list of the biggest discounters, along with Sir Philip Green’s Miss Selfridge.

Covering the two-week period from May 20 to June 2, online sales increased by 20 per cent year-on-year, with French Connection currently topping the list for the biggest discounts, followed by Miss Selfridge, data experts LovetheSales.com found.

Since stores were forced to shut due to the coronavirus pandemic in late March, retailers scurried to find ways to drive sales online.


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As a result, online discounts have soared, with Love The Sales creating a top ten list of the biggest retailer discounters from a score of highest percentage of stock on discount and highest average discount of that stock.

French Connection has 90 per cent of all online clothing currently discounted.

The retailer is offering 25 per cent off its SS20 fashion, and new customers who sign up to its newsletter can get 10 per cent off full-price purchases.

The average discount on a French Connection Sale product is 52 per cent.

Meanwhile, number two on the list is Miss Selfridge, which has 83 per cent of all online clothing currently discounted, and 50 per cent off selected styles in its sale section.

The retailer has an average discount across sale items of 48 per cent.

Next on the list comes fellow Arcadia-owned Dorothy Perkins, with 81 per cent off all online clothing currently discounted, with an average discount of 42 per cent across its discounted clothing.

Burton has 80 per cent of all online clothing currently discounted, with an average discount of 36 per cent on its sale products, while AllSaints has 77 per cent of all online clothing currently discounted, with an average discount of 42 per cent on sale items.

Making up the rest of the list is Topshop, Ben Sherman, Reiss, Converse and Joules.

Non-essential stores in England are due to reopen from June 15, with many retailers now preparing to serve customers while also ensuring safety measures are met.

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1 COMMENT

  1. Trouble for many retailers is that they just have rails and racks full of mediocrity and the customer based, regardless of age or demographic, is becoming more selective…

    Over the next few years I envisage a smaller collection of retailers that have survived and they have done so by improving quality at every price point, streamlining ranges and choice and providing smaller storeS with increased services…

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