Pure Electric opens 11 new stores after Cycle Republic takeover

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Pure Electric opens 11 new stores after Cycle Republic takeover
// After its takeover of 11 Cycle Republic stores, emobility retailer Pure Electric will reopen those shops under its own fascia
// Halfords sold Cycle Republic to Pure Electric in April
// The deal secured the future of 11 stores and 85 jobs

E-mobility retailer Pure Electric is set to reopen all 11 Cycle Republic shops under its own fascia by June 24.

The Cycle Republic stores have undergone a conversion during lockdown and all 11 will reopen as Pure Electric by the end of this week.

It comes after it acquired Cycle Republic from Halfords in April, a deal that saw it secure 85 jobs.


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In addition to selling electric bikes, escooters and accessories, Pure Electric’s stores will offer repair and servicing facilities.

The retailer is also planning to open more UK stores and is drawing up plans for expansion in mainland Europe, especially in France and Spain.

“Our ambition is to be the largest ebike and escooter retailer in Europe. We’ve got a fantastic team and demand is growing every day,” Pure Electric chief executive Peter Kimberley said.

“Opening these stores is an important milestone for us.”

The store openings coincide with the Department for Transport’s consultations on the fast tracking of trials of escooters in towns across the UK.

The government is looking to expand the range of alternatives to public transport due to the Covid-19 pandemic.

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