// Dobbies and Sainsbury’s announce new grocery partnership
// The deal seas Dobbies stocking Sainsbury’s food products and other basic grocery items
// Dobbies announced a smaller, but similar, deal with northern grocer Booths in 2018
Dobbies has announced an exclusive partnership with Sainsbury’s to bring a range of food and grocery products to the former’s garden centres.
The partnership will launch at Dobbies’ Edinburgh garden centre in late July, giving customers the opportunity to buy over 3000 food products, ranging from ambient, chilled, fresh and frozen produce.
The partnership will also see Sainsbury’s supply Dobbies stores with some other grocery, household and toiletry products.
- Dobbies Christmas sales rise 44%
- Sainsbury’s chair defends ex-CEO Mike Coupe’s leadership
- Booths own-brand products now sold at Dobbies amid new partnership
This is not the first time Dobbies has struck a partnership deal with a grocery chain.
In 2018, the garden centre retailer struck a similar, but smaller, deal with northern grocery chain Booths to supply Dobbies with Booths Brand products such as its ready meals, pasta, desserts and delicatessen ranges.
“The partnership between Dobbies and Sainsbury’s is an excellent fit, with a shared goal of offering the best to our customers,” Dobbies chief executive Graeme Jenkins said.
“By complementing our existing garden centre ranges with a comprehensive food and grocery offer, we will offer our customers a convenient solution for their grocery needs. We look forward to launching our first new look food hall at Edinburgh in late July.”
Dobbies chairman Andrew Bracey said: “This is an exciting step forward for Dobbies as we continue to grow the business and lead the future of garden centre retailing.
“Garden centres are increasingly popular, as people embrace the enjoyment of gardening.
“Our partnership with Sainsbury’s perfectly complements our strategy of offering the best possible ranges and convenience to customers.”
Sainsbury’s business development director Mike Luck said: “We’re always looking for new ways to bring our distinctive, high quality products to more customers.
“This opportunity with Dobbies will bring a fantastic choice of food and grocery products to convenient locations for lots of shoppers, helping them shop for what they need quickly and conveniently.”