// Mango records an increase of 50% in its online turnover due to the coronavirus lockdown
// The retailer registered over 140 million visits to its online platforms from March 15 to June 1
Mango has seen its online turnover jump by 50 per cent during the lockdown period as customers chose to shop from home.
Online turnover at Mango grew from March 15 to June 1, as the Spanish retailer registered over 140 million visits to its ecommerce platforms.
The growth represented a 20 per cent increase compared to the same period last year.
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Mango also gained almost 900,000 new online customers during the lockdown period.
The company finished 2019 with 26.7 per cent growth in online sales, totalling €564 million (£495 million), which represents 24 per cent of total group turnover.
“The lockdown caused by the Covid-19 health crisis has intensified the process of digital transformation within the sector,” Mango chief executive Toni Ruiz said.
“The fact that we launched our ecommerce business 20 years ago has allowed us to face this exceptional circumstance with full guarantees and the capacity to deal with the growth in ecommerce,” she said.
“We will continue to accelerate the digital transformation of the entire company.”
Ruiz was promoted from general manager to the newly-created role of chief executive in March.
Ruiz, who was credited for his leadership of the Spanish business through a period of transformation, stepped into a role that was eliminated five years ago following the departure of Enric Casi.
In April, Mango promoted its management control director Margarita Salvans to the position of chief financial officer, replacing Josep Barberá.
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