// St David’s Cardiff launches “Made in Wales” initiative to support Welsh retailers
// The winner gets a store and six-month lease at the shopping centre
St David’s shopping centre in Cardiff has launched “Made in Wales”, a new initiative supporting local retail businesses with the opportunity to win a store and six-month lease.
The centre’s owners, St David’s Partnership, said the campaign was designed to provide an opportunity for a Welsh-based retail business to benefit from a pop-up retail space to grow its audience within the region.
Entries are open until August 10 and application forms can be downloaded via St David’s website.
The winning retailer will be announced in September and given access to a retail store from October 1 until March 31 next year.
The business would be able to transform the pop-up space and create a new retail offer to add to the line-up of retailers already based at the shopping centre, while also receiving full media and marketing support from St David’s.
The “Made in Wales” initiative is being judged by a panel from Landsec, joint owners of St David’s, and is also being rolled out in two other key regional UK destinations within their portfolio: Bluewater in Kent and Trinity shopping centre in Leeds.
“We wanted to find a way to support local businesses and the ‘Made in Wales’ initiative provides brands with a chance to build and grow,” said Landsec senior portfolio director Russell Loveland, speaking on behalf of the St David’s Partnership.
“The ‘Made in Wales’ competition is a chance for us to work with the local community and we look forward to seeing entries from many the exciting retail brands.”
Landsec temporary lettings manager Heinz Kloihofern said: “We have seen a very strong entrepreneurial spirit regionally and the ‘Made in Wales’ competition will not only provide the physical space but also the other important communication support; such as marketing, to give it the chance to succeed.
“We are very excited to see what entrants we receive in the coming weeks.”