Dixons Carphone to offer 24-hour shopping

Dixons Carphone shoplive Andy Gamble
Dixons Carphone is currently trialling a ’dark store’ concept in its Birmingham training facility
// Dixons Carphone to strengthen its ShopLive initiative
// ShopLive connects online shoppers with in-store colleagues
// Dixons Carphone has served around 340,000 customers over the last five months

Dixons Carphone has said it is seeking to bolster its ShopLive offering to include extended operating hours, bookable appointments and livestream shopping.

ShopLive, which was launched earlier this year, connects online shoppers with in-store colleagues to allow them to view demonstrations of products from the comfort of their own home.

The technology retailer has served around 340,000 customers over the last five months via ShopLive, which has reached more than 56,000 sales.


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Dixons Carphone is currently trialling a ’dark store’ concept in its Birmingham training facility as it seeks to operate ShopLive outside ordinary shopping hours.

The retailer said this offering will allow for more flexible working hours, which has proved significant during the Covid-19 pandemic.

The ShopLive initiative could also be bolstered by making video consultations bookable to ensure customers can be served at a time convenient to them, as well as livestream shopping.

“Clearly our stores have a massive part to play in our future – they drive really engaging experiences, they enable people to work out, afford and ultimately enjoy technology,” Dixons Carphone chief information officer Andy Gamble said.

“Where we see ShopLive going is to enable us to mimic an in-person shopping experience, with extended hours – as clearly that can bring some differentiation from our physical stores – but equally to give people the seamless experiences they want.”

Dixons Carphone has more than 250 staff members trained to operate ShopLive and said it will be offering the initiative on all its online items.

It has launched a pay-live option, which allows customers to make transactions within the video chat as well.

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3 COMMENTS

  1. Shoplive is the worse experience ever if I want to buy something I want to talk to them on the phone not in there bedroom I wanted to buy something for my son at university 1300 pound mac book I went to Argos rang up spoke to someone purchased delivered next day taking away a telephone number for customers to call in this current climate is business suicide curry’s have lost my business and will lose lots more awful service

  2. Shoplive is a fantastic initiative that works really well my parents bought a cooker from their home as they can’t go out it was ordered, delivered & installed in 4days fantastic service which will be a massive success…

  3. Not for me shop live prefer to talk to someone over the phone not video call but each to there own i guess not sure its the way forward for customer’s in difficult times

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