Ted Baker signs Next as lingerie licence partner to “transform business”

1469
Ted Baker Next partnership
Ted Baker currently works with Next on its childrenswear range, which launched in spring 2020
// Ted Baker teams up with Next to work on a lingerie and nightwear collection
// Next will collaborate with the Ted Baker team to design the collection titled B by Ted Baker
// The first collection will launch in May 2021

Ted Baker has signed fellow British retailer Next as a lingerie and nightwear licence partner as part of a three-year agreement.

Next will work with the Ted Baker team to create and distribute the retailer’s lingerie and nightwear collections, known as B by Ted Baker.

The first collection will launch in May 2021 and will be sold through Next’s ecommerce channels as well as Ted Baker’s online platforms.


READ MORE:


Ted Baker currently works with Next on its childrenswear range, which launched in spring 2020.

The retailer now has 20 global product licence partners, which is a key step in its “Formula Growth”.

Ted Baker hopes to deliver a more profitable, cash generative and higher return on capital employed, business with the three-year agreement.

“We are delighted to be signing this licence agreement with NEXT. We have worked together for many years and know they share our passion for unwavering attention to detail and firm commitment to quality,” Ted Baker group commercial and business development director Phil Clark said.

“It is a testament to the global strength of the Ted Baker brand that we partner with the leading experts in their relevant categories.

“As we continue to rationalise and enhance our product license portfolio, this new partnership is another step in transforming our business and returning Ted Baker to growth.”

Next chief executive Simon Wolfson said: “Next is delighted to be involved in developing the Ted Baker lingerie and nightwear business across the globe, building on our childrenswear collaboration announced last year.

“We have worked with Ted Baker for a number of years through our Label business and we are excited to extend our collaboration with this world class brand.”

Click here to sign up to Retail Gazette‘s free daily email newsletter

LEAVE A REPLY

Please enter your comment!
Please enter your name here