// Marks & Spencer Christmas-related searches on its website up 80%
// The top five searches last week were for slippers, Harry Potter, bras, Christmas pyjamas and gin
Marks & Spencer has said that searches for Christmas products on its website have skyrocketed as shoppers seek to spend early this festive period.
The retailer found that Christmas-related searches are up 80 per cent year on year.
M&S said the top five searches last week were for slippers, Harry Potter, bras, Christmas pyjamas and gin.
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The Covid-19 pandemic has led to a shift in online shopping as retailers everywhere report rising online sales.
The shift is expected to be felt this golden quarter.
The rise in demand has prompted concern about online fulfilment capacity in retail’s busiest period.
However, retailers are encouraging consumers to buy early this year to avoid last-minute pressure on their delivery networks.
This week, the BRC launched a national advertising campaign, ‘Shop early, start wrapping, enjoy Christmas’, urging people to spread demand.