// Sosandar half-year sales rise thanks to demand in full-price items during summer
// The womenswear retailer posted a 52% rise in sales in the 6 months to September 30
Sosandar has seen its half-year sales rise after gaining “significant market share” from its fashion rivals.
The online fashion retailer posted a 52 per cent rise in sales in the six months to September 30 to £4.3 million, thanks to demand in full-price items.
In August, sales rose seven per cent compared with July, due to “a high proportion of repeat orders with strong demand for full-price high summer products”, while sales in September rose 54 per cent month on month and were up 36 per cent year on year.
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Sosandar gained new customer numbers by 26 per cent year on year despite cutting back marketing costs by 49 per cent to focus “on cash preservation and trading its database of repeat orders and prospects” during the period.
The company’s number of repeat orders also increased by 88 per cent year on year.
Sosandar said its first-half performance has resulted in a “substantial improvement in EBITDA loss” and that its autumn range is resonating well with customers.
“We are delighted to have continued to demonstrate the strength of the Sosandar brand and agility of our model, growing our sales, product range and customer base during such a challenging trading environment,” Sosandar co-chief executives Ali Hall and Julie Lavington said.
“Our customer database, and their loyalty, is the backbone of our performance. The feedback from our customers throughout lockdown has been fantastic and it is clear that they love wearing Sosandar clothes, whatever the circumstances.
“Following the successful re-introduction of TV advertising and brochure activity in September, we will continue cautiously investing in marketing to underpin customer database growth throughout October and November.
“Notwithstanding the continued uncertainty, we continue to believe that we can take significant market share within our demographic, particularly as the lockdown period escalated growth in online retail. We remain confident in what the future holds for Sosandar.”
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