Tesco’s new Christmas ad forgives “naughty” behaviour during the pandemic

Tesco's new Christmas ad forgives
// Tesco unveils 2020 Christmas advert
// The theme encourages shoppers to forget about all the “naughty” things they did amidst the pandemic of 2020

Tesco has released its 2020 Christmas advert, encouraging shoppers to forget about all the “naughty” things they did in 2020.

The Big 4 retailer premiered the advert on Saturday evening during the broadcast of The Voice.

Celebrating dodgy lockdown haircuts and bad video call etiquette, the advert says there is “no naughty list” this year, as the population has had to cope with the Covid-19 pandemic.


“We know that the festive ads mark the start of the season for a lot of people… and that this year, customers were looking for something fun and uplifting, that would help spread a little joy,” Tesco chief customer officer Alessandra Bellini said.

“When we talked to friends, colleagues and customers about the concept, everyone instantly confessed to the naughty things they’ve done during 2020 with a wry smile.

“We hope it resonates with people and gets them talking.”


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Tesco’s main rival Sainsbury’s also released its Christmas advert over the weekend, with the first of three videos on Saturday and the second instalment released today.

The supermarket also announced the return of its charity campaign, which will see Sainsbury’s match customer donations up to £4 million from December 1 to 14.

with PA Wires

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