// Lidl GB invests millions to slash grocery bills for customers in the run-up to Christmas
// The scheme will see shoppers enjoy £10 off their shop if they spend over £40 in store
Lidl has announced a multi-million pound price investment campaign to help British shoppers cut their grocery bill in the run up to Christmas.
As part of the campaign, the discount grocer is allowing shoppers to enjoy £10 off their shop if they spend over £40 in store.
The decision comes less than a week after Lidl’s recent pledge, along with several other retailers, to return over £100 million in business rates relief to the UK Government as a result of the Covid-19 pandemic.
- Lidl joins Aldi & Big 4 in handing over savings from business rates relief
- Lidl’s new Christmas advert pokes fun at traditional retailer campaigns
- Lidl increases hourly wages for 20,000 shop floor staff
“We are well known for our commitment to never being beaten on price, a guiding principle that places our customers at the heart of every decision we make,” Lidl GB chief executive Christian Härtnagel said.
“This year has been one like no other and has understandably left people feeling uncertain.
“Through this campaign, however, one thing you can be sure of is that Lidl will be there for you and your family, continuing to offer the lowest prices on the market, whilst giving you a little bit extra this Christmas.”