// M&S launches Fill Your Own concept at a third store in the UK
// The concept is located at the Staines store in Two Rivers Shopping Centre
// The grocery range spans pasta, rice, cereal and confectionery
Marks & Spencer has introduced the Fill Your Own concept at a third store in the UK, which encourages shoppers to reduce and reuse with over 50 lines of refillable grocery essentials and frozen fruit.
The concept is located at the Staines store in Two Rivers Shopping Centre where demand has remained strong since it was first introduced to M&S’s Hedge End store last December and Manchester in March this year.
The grocery range spans pasta, rice, cereal and confectionery and customers in Staines can also shop refillable frozen fruit such as mango, pineapple and raspberries.
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M&S hopes the latest launch will “highlight the quality and value customers trust – from Eat Well to Remarksable Value lines”.
The retailer said it plans to further expand its Fill Your Own concept as a key feature of the new format stores.
The Fill Your Own initiative supports M&S Food’s plan to reduce, reuse and recycle packaging together with its customers and aims to prevent thousands of units of plastic from being used.
Customers can bring in or purchase reusable containers, or choose from recyclable paper bags.
M&S has introduced additional hygiene measures for Fill Your Own including increased cleaning and hand sanitiser, with colleagues on-hand to help customers fill, weigh and pay with ease.
“As we continue testing and learning from Fill Your Own, it’s clear that demand for refillables remains strong,” M&S food technology director Paul Willgoss said.
“We know families particularly enjoy shopping the concept as a fun activity, so our new store in the popular Staines shopping centre is the ideal next location for Fill Your Own.
“But most importantly, our customers care about the issue of plastic and this initiative is just one part of our plan to help them reduce, reuse and recycle – because we know our actions today will help to protect the planet tomorrow.”
Since 2018, M&S said it has removed over 2000 tonnes of plastic and has stopped using black plastic as part of its target to make 100 per cent of its packaging recyclable by 2022.