M&S signs deals with Phase Eight, Joules, Hobbs and Seasalt

Marks & Spencer M&S Steve Rowe
M&S has also signed deals with Nobody’s Child and Early Learning Centre in recent months, as part of its Never the Same Again programme
// Marks & Spencer signs new deals with Phase Eight, Joules, Hobbs and Seasalt
// The retailer will sell clothes by the brands from online and in its stores
// The deal comes after M&S bought Jaeger out of administration for £5m last week

Marks & Spencer has reportedly struck deals with Phase Eight, Joules, Hobbs and Seasalt, which means it will sell clothes by the brands from online and in its stores.

The retailer said it has chosen those retailers as they overlap with its own brands and will help drive shoppers to its website by the spring season, The Times reported.

The deal comes after M&S bought Jaeger out of administration for £5 million last week. It marked the first fashion acquisition since the group bought Per Una in 2004.


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M&S said it is not taking on any of Jaeger’s 63 stores as part of the rescue, resulting in 233 job losses.

Jaeger was part of Philip Day’s Edinburgh Woollen Mill Group, and fell into administration in November.

M&S has also signed deals with Nobody’s Child and Early Learning Centre in recent months, as part of its Never the Same Again programme.

Chief executive Steve Rowe said earlier this month that although the retailer had “no intention” of becoming a department store model, it was interested in “finding and partnering with adjacent brands.”

Earlier this month it saw its clothing and home revenue drop 25.1 per cent to £787 million in the 13 weeks to December 26, driven by an in-store sales plunge of 46.5 per cent as Covid-19 restrictions, such as the second national lockdowns in England, Wales and Northern Ireland, continued to affect trading.

On a like-for-like basis, clothing and home sales dropped 24.1 per cent.

M&S’s food division did marginally better as it was allowed to remain open during lockdown restrictions, recording growth of 2.2 per cent to £1.74 billion during the third quarter, and an increase of 2.6 per cent on a like-for-like basis.

Overall, M&S’s third quarter group sales was down 8.4 per cent to £2.76 billion, and in its UK market alone overall sales was down 8.2 per cent to £2.52 billion while like-for-like sales dropped by 7.6 per cent.

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12 COMMENTS

  1. It seems a bit of an obvious fix but M&S menswear is appalling. It’s dull, beige, seemingly aimed at the over 70s and badly merchandised. I realise that women’s wear is a much bigger category for them but since a large amount of floor space is given to mens then you’d imagine that someone would put sone effort into it.

    • 100% agree with you. Even men in their 60s & 70s find it hard to get what they’re looking for. In a town with little or nothing suitable for the over 35s and no large or small men’s wear putting some effort in to providing for men would be great.

  2. Think M and S would be better off stocking other brands full stop not just the posh one’s or mid market but those looking for reasonable quality and agree with the above comment that the menswear is an insult to men and even the elderly would not wear it.

    Some of the menswear looks like what my late father wore and he has been dead 20 years.

    They need to do a big revamp across the ranges and ditch M and S altogether
    So it seems they are a department store then Grasping at straws I fear for the main M and S stores.

  3. I agree with the menswear comments above and womenswear has been on a downward spiral for years (apart from some cherry picked ranges).

    Last week Steve Rowe was not for department stores, this week he is. Not surprised the good brands are grabbing for M&S space; no brainer!

    But this solves nothing for the M&S brand. The solution is to get rid of Steve Rowe and the other top suits around him. M&S needs visionary revolutionaries, not ‘past their sell by date’ evolutionaries.

  4. At last your responding to the customer needs, get young get with it and change quickly!! Look what’s out there__a market full of spenders, look at your weakness!!
    Fight off the opossition and Act now, not tomorrow!!

  5. Now that Debenhams are on the way out perhaps M&S could look at stocking “Maine” in their not so good menswear departments. Always went to Debenhams just to buy from the Maine Range!

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