Asos relaunches Topshop online after £295m rescue

Asos relaunches Topshop online after £295m rescue
Asos's website is now the only place to purchase Topshop items, as Boohoo is reported to be looking into Arcadia's Daventry warehouse.
// Asos relaunches Topshop online after acquisition
// Shoppers told to look out for full Topshop collection ‘coming soon’.
// Boohoo said to be considering deal for Arcadia’s Daventry distribution centre

Asos on Sunday relaunched Topshop on its website after spending £295 million snapping up the fashion retailer three weeks ago.

A banner on Asos’ homepage says ‘Topshop is now a part of Asos!’, adding that shoppers should ‘stay tuned, the full collection is coming soon…’.

Over in Topshop’s dedicated brand section, a headline banner states ‘Topshop is now officially an ASOS brand!’.

READ MORE: Asos shares surge following £330m Topshop deal

Although Asos has previously sold Topshop items through its online platform, the relaunch is exclusive to Asos’s website, meaning it will be the only place shoppers can now buy Topshop products.

Asos will also relaunch Acadia brands Miss Selfridge and Topman, although it is not yet known when they will appear online.

The online-only retailer paid £265 million for the brands and £30 million for stock.

Elsewhere, The Mail on Sunday reported that online rival Boohoo could be a surprise contender for Arcadia’s Daventry distribution centre which employs 700 staff.

Sources cited by The Mail on Sunday said Boohoo is keen to do a deal in the next week, to ensure it can secure the jobs at the warehouse.

It is also understood that Boohoo could create a further 1,000 jobs as part of an agreement to acquire the Northamptonshire site.

Click here to sign up to Retail Gazette‘s free daily email newsletter



Please enter your comment!
Please enter your name here