// Missguided’s former CEO Gareth Jones has joined Jigsaw in a non-executive capacity
// Jones’ most recent executive role was as chief executive of online food retailer MuscleFood from 2019 to 2020
// He will be advising Jigsaw on its digital strategy
The former chief executive of Missguided, Gareth Jones has joined Jigsaw in a non-executive capacity to advise on its digital strategy.
He has also been the chairman of sustainable fashion brand Aym Studio since July, supporting its international growth – particularly in the US.
Jones’ most recent executive role was as chief executive of online food retailer MuscleFood from 2019 to 2020.
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The appointment adds to his growing portfolio of non-executive roles, which includes White Stuff – the company he joined as non-executive director last July.
Before joining Missguided he worked at Shop Direct, which he initially joined in 2009 as group retail director and was given board responsibility for implementing its strategy in 2013.
He was promoted to the newly created role of deputy chief executive in 2014, which he held until he left the business in 2016.
Jones was a non-executive director at Moss Bros from January 2019 until last March, when the menswear retailer was taken from public to private ownership.
Jones said he would be helping to “fast forward” Jigsaw’s digital transformation upon his new role as the retail sector emerges out of lockdown this year.