55% Brits would feel safe on high street once everyone has Covid-19 jab

EY Future Consumer Index
A £50 billion shopping spree is expected to take place post-lockdown
// Pent-up demand expected post-lockdown but consumers likely to remain cautious
// 55% consumers would feel safe once everyone has had Covid-19 vaccinations
// This indicates that there may be a return to normality this summer

New research has found that while there is pent up demand for spending post-lockdown, consumers are likely to remain cautious about the reopening of non-essential services.

The latest EY Future Consumer Index found that 55 per cent of consumers would feel safe once everyone has had their Covid-19 vaccinations.

Meanwhile, 59 per cent of consumers said they would avoid touching items when out and about until everyone has been vaccinated.


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This indicates that there may be a return to normality this summer once almost everyone has been vaccinated.

Further research from Scottish Friendly and the Centre for Economics and Business Research (CEBR) showed that fashion shopping is not a priority for consumers.

A £50 billion shopping spree is expected to take place post-lockdown with households planning to spend 26 per cent of the money they saved during the pandemic.

The study of 4000 adults showed 34 per cent planning to take a foreign holiday and 29 per cent will go on a UK break as their top priorities.

Over 20 per cent of people aim to buy more clothes, while 18 per cent will spend on beauty products.

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