// Holli Rogers to step down as Browns CEO to focus on role as chief brand officer at Farfetch
// She will be step aside and be made chair of Browns
Browns chief executive Holli Rogers is reportedly set to step down from the role to focus on her position as chief brand officer at Farfetch.
According to Business of Fashion, current chief operating officer Paul Brennan will step into the newly created role of managing director, overseeing the day-to-day operations at the luxury multi-brand fashion retailer from April 1.
Rogers, who was appointed Browns chief executive in 2015, will transition to a chair position where she will still have a say in the strategic and creative direction of the retailer.
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Rogers took on the newly-created role of chief brand officer at Farfetch in early 2019, and the move will allow her to focus on her duties at the online fashion retailer.
Farfetch has owned Browns since 2015 – taking over the iconic retailer two months before Rogers’ appointment to the top job.
Prior to Browns, Rogers was fashion director at Net-A-Porter. She has also had stints at Chanel and US department store Neiman Marcus.
Browns celebrated its 50th anniversary last year.