// Iceland introduces “online flash sales” thanks to an increased number of delivery drivers
// The online exclusive discounts are up to 50% off for one day only
Iceland has announced “online flash sales” after improving its delivery capacity by drafting in thousands of drivers.
The flash sales are being promoted via social media with links to a recently created dedicated page on Iceland’s website.
The exclusive discounts are up to 50 per cent off for one day only.
The offers include Iceland Chicken Breast Joint at £3 instead of £6 and 100 per cent Fish Fillet Strips Tandoori at £2 instead of £3.
A similar flash sale on February 26 included Goodfella’s Takaway Pizza at £1.75 instead of £3.50.
Iceland said the flash sales were “just one of the ways in which we have been delivering great value for shoppers”.
In January, the frozen food retailer launched a recruitment drive for 1000 extra drivers and 2500 store staff to work as online pickers.
Iceland had already taken on 3000 additional drivers and store staff during the pandemic, helping boost online capacity by 300 per cent by September, to about 45,000 deliveries a day.
It also boosted its delivery fleet with 250 new vans in the run-up to Christmas.