Mountain Warehouse relaunches Animal as online-only brand

// Animal relaunches as an online-only retailer following its collapse last year
// It is now under the ownership of Mountain Warehouse
// Animal had shut all of its stores last year amid the Covid-19 pandemic

Animal has been relaunched as an online-only retailer after Mountain Warehouse acquired the collapsed surfwear retailer earlier this year.

Animal had shut down close down all of its stores permanently last year amid the Covid-19 pandemic and was due to cease operating as a business by the new year.

However, Mountain Warehouse rescued it from complete demise after it bought out the brand from H Young Holdings, which had owned and operated Animal since 2014.


READ MORE: Animal to shut down all stores & cease business completely


Mountain Warehouse announced today that it was now relaunching Animal as an online-only retailer in time for the summer season.

The new spring/summer 2021 collection includes more than 400 products across categories including menswear, womenswear, childrenswear, accessories, and footwear.

Mountain Warehouse said Animal’s new range comes with an eco-edge, created with responsibly resourced materials across wherever possible and using more sustainable packaging.

Mountain Warehouse founder Mark Neale said that his “surfing days may be over, but I still have a few classic Animal pieces from the brand’s heyday”.

“We are now hugely excited about introducing Animal to a new generation of enthusiasts,” he said.

“And I’m sure that our use of recycled and organic fabrics will appeal to today’s conscientious consumer.”

Click here to sign up to Retail Gazette‘s free daily email newsletter

EcommerceFashion

Filters

RELATED STORIES

Menu

Close popup