Matalan is launching 17 new third-party brands across its site and extending the range of sizes available across hundreds of lines.
The fashion and home retailer said the move caters to consumers who increasingly want a seamless and hassle-free shopping experience, with all their favourite styles, brands, products and sizes available in one place.
The new third-party brands cover core categories including womenswear, menswear, kidswear, homeware and gifting, including Mountain Warehouse, Regatta, Threadbare, Brave Soul.
Beauty brands will also now be available on Matalan’s website for the first time, with the launch of St Moritz, Brushworks and Bomb Cosmetics among others.
Available exclusively online, the new brands will sit alongside Matalan’s existing roster of third-party brands, including the 10 it launched in December.
Subscribe to Retail Gazette for free
Sign up here to get the latest news straight into your inbox each morning
After listening to feedback from customers, Matalan said it has also extended the range of sizes available across hundreds of ranges in store and online, to improve its size inclusivity and offer greater choice.
The retailer now offers over 800 womenswear options up to a size 22 in store and online, across all categories including dresses, trousers and jumpers. In addition, customers can now shop 150 options up to a size 28 online.
It has also introduced more choice across its men’s range, with new third-party brand Duke Clothing offering lines up to 8XL.
Matalan chief customer and omnichannel officer Ali Jones said: “It has been a busy start to the year at Matalan – we’ve invested £35m to reduce prices, launched a GenAI tool in the UK as a ‘retail first’, unveiled a new brand platform, and today announced the addition of 17 new brands to our roster as well as a significant extension to our range of sizes. And this is just the start.
“Customers are at the heart of every decision we make at Matalan and we are always listening and always evolving.
“So it’s moments like these that make us proud to remove barriers, expand our offering and demonstrate greater inclusivity, which only strengthens our commitment to bring customers better choice, style, and value.”
Click here to sign up to Retail Gazette‘s free daily email newsletter
