Selfridges launches online rental offering to reach more customers

Selfridges rental hurr Victoria Prew
The Selfridges Rental edits comprise a wide selection of brands
// Selfridges debuts new rental offering online
// The move online will now put its rental service in front of a wider audience

Selfridges has introduced a new rental offering online as it ventures further into the rental market.

The luxury department store launched in-store rental early last year for the first time via a pop-up in a deal with rental platform Hurr Collective.

The move online will now put its rental service in front of a wider audience.


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This expansion is also through its Hurr Collective deal and uses Hurr technology but with the products being curated by the Selfridges buying team “from the best new-season womenswear, menswear and accessories”.

Items are available to rent for four, eight, 10 and 20-day periods. Prices start at £20 for a four-day rental.

The Selfridges Rental edits comprise a wide selection of brands “from well known names, to cult contemporary icons giving more of our customers the opportunity to experience the very best Selfridges has to offer”.

Hurr founder Victoria Prew said the offer is built for the next generation of customers whose aspirations exceed their income, “yet it is also appealing to customers who can afford to pay full-price but want the convenience of swapping out last season’s fashion for current season”.

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