Soaring ecommerce sales bolsters Asics coffers

Soaring ecommerce sales bolsters Asics coffers
// Asics EMEA posts net revenue increase of 35% year-to-date versus the same period last year
// Operating income increased significantly to €42.7m for Q1

Asics has reported strong year-to-date growth in its EMEA market in the face of store closures due to lockdowns, and after ecommerce sales more than doubled.

The sportswear giant reported a consolidated net revenue increase of 35 per cent year-to-date ending March 2021, versus the same period last year.

Meanwhile, operating income increased significantly to €42.7m (£37.7m) for the first quarter of 2021.

READ MORE: Asics online sales rise 134% despite “challenging market conditions”

These results come despite a raft of lockdown measures it endured across the countries it trades amid the Covid-19 pandemic.

Asics also posted 43.9 per cent year-on-year growth in wholesale channels across EMEA for the year-to-date, with its UK market alone booking 51.1 per cent growth.

Asica added its EMEA market also continued to see ecommerce growth, with a whopping increase of 110.7 per cent year-to-date versus the prior year.

“I’m extremely encouraged by these results that demonstrate we have positive momentum across the region,” Asics EMEA chief executive Carsten Unbehaun said.

“Our business has grown significantly versus last year, despite many of our own stores and our partners’ stores having to close temporarily due to Covid-19.

“The revenue increase in Q1 is the result of growth in our existing sales channels, market share gains, and the phasing of our spring/summer 2021 season.

“We are seeing strong growth in our wholesale channels across the entire region, which is a reflection of the ongoing commitment we have to our partners.

“And we continue to accelerate growth in digital channels, optimising services to support more people to find the rights sports gear online.”

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