Wolf & Badger certifies as B Corp to build on transparency

Wolf & Badger B Corp George Graham
Wolf & Badger said it has become the first UK online marketplace to certify as a B Corp
// Wolf & Badger certifies as B Corp
// The certification signals a shift towards greater accountability and transparency

Wolf & Badger has certified as a B Corporation, joining a growing group of companies “reinventing business by pursuing purpose” as well as profit.

The multi-channel retailer said it has become the first UK online marketplace to certify as a B Corp.

Wolf & Badger has been certified by B Lab, the not-for-profit behind the B Corp movement, as having met rigorous social and environmental standards which represent its commitment to goals outside of shareholder profit.


READ MORE: Wolf & Badger online sales rise 92% amid pandemic


Wolf & Badger said the certification signals a shift towards greater accountability and transparency in the sector.

It will continue to build its platform connecting people with unique products from independent ethical brands, locally and worldwide.

Across womenswear, menswear, beauty, grooming, homeware, jewellery and accessories, Wolf & Badger has a community of over 1000 designers on its platform.

Wolf & Badger is now part of a community of over 3800 businesses globally who have certified as B Corps.

The B Corp community in the UK, representing a broad cross section of industries and sizes, comprises over 450 companies and include well-known brands such as Allbirds, The Body Shop and Patagonia.

“We are immensely proud to join such an incredible community of forward-looking business leaders who share our long-standing dedication to responsible business,” Wolf & Badger co-founder and chief executive George Graham said.

“The B Corp certification reflects our wider commitment to help promote a sustainable future for retail and to provide a fair and more conscious alternative for both customers and brands alike.

“We are excited to continue driving positive change in the fashion and design industry, and look forward to further developing the Wolf & Badger business as a force for good.”

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