// Zara will launch an inclusive beauty range in stores and online on May 12
// The collection will include products for eyes, lips, face and nails in more than 130 colours
// The collection was developed in partnership with British make-up artist Diane Kendal
Zara is set to launch its own beauty range both in-store and online from May 12 as it seeks to expand its offerings.
The collection will include products for eyes, lips, face and nails in more than 130 colours.
Zara said the range will be as inclusive as possible, offering products that “anyone – regardless of skin colour, gender, age or personal style – will want to use”.
The collection was developed in partnership with British make-up artist Diane Kendal, and New York and Paris-based creative agency Baron & Baron developed the packaging, taking inspiration from the ‘z’ in Zara’s logo.
Zara said its beauty products are made with high-quality ingredients, refillable packaging and are not tested on animals.
The beauty shopping experience will include virtual ‘try-on’ features, and there will also be dedicated beauty zones in some stores.
“Our goal was to create something truly inclusive in which many can participate – innovative products with a playful, personal and individualistic character, all made with the high-performance ingredients and true colour innovation,” Zara head of beauty Eva Lopez-Lopez said.
“Those were mutual ambitions that we shared with Diane, so she is the perfect person for us to work with.”