// Beales to reopen 38,000sq ft store in Southport, Merseyside in August
// The store shut its doors in March last year after Beales’ administration
// Administrator KPMG was forced to close all 21 Beales stores and liquidate stock
Beales’ new owner has announced it will reopen the chain’s 38,000sq ft store in Southport, Merseyside next month.
The store, which is on Lord Street in Southport, shut its doors in March last year after the Beales department store chain collapsed into administration in January.
The store is set to reopen on August 12.
Administrator KPMG was forced to close all 21 Beales stores and liquidate stock after receiving no offers to buy the business.
Last year, New Start 2020 purchased the Beales IP address and brand and hired Tony Brown, chief executive of the old business, to launch a new store in Poole in August.
The 44,000sq ft store, spanning three floors, trades under the Beales fascia.
The company also reopened the Beales store in Peterborough city centre in May in a building formerly known as Westgate House.
Brown said there will be more opportunities for further UK store openings over the next year.
Brown also said that the Beales model has changed.
Before, it would sell 60 per cent concession-based products and 40 per cent own-bought, and this is now around 83 per cent concessions and 15 per cent own-bought.