// Flannels opens its newest store in Sheffield, the first store to include Flannels Beauty
// The Mike Ashley owned retailer invested £10m in the 55,000 sq ft space
Flannels Sheffield has now opened its doors in Sheffield’s Meadowhall Shopping Centre, which also houses the first Flannels Beauty space.
The opening marks the biggest luxury retail investment to date in the city, according to the company, with around £10 million spent transforming the 55,000 sq ft space ahead of its grand opening.
The world’s first Beauty Changing Rooms concept has been introduced in Sheffield which has been described as an “interactive, digitally-connected private space designed to test, trial and play.”
The private spaces which allow shoppers to experiment with different products from brands such as Tom Ford, Gucci and Dior.
The store will stock womenswear, menswear, kidswear and accessories as well as Flannels Beauty.
Flannels is also set to open a 120,000 sq ft store in Liverpool, another flagship in Leicester then ten more stores by 2025.