// Poundland to launch more chilled and frozen food ranges this summer
// The discount retailer said the 200th store landmark is set to be reached in Flint, North Wales
// Nearly 40 stores are due to receive new “shop-in-shops” to “give customers more choice”
Poundland is pushing ahead with the summer rollout of its chilled and frozen food ranges which is set to pass the 200-store mark over the next few weeks.
The discount retailer said the 200th store landmark is set to be reached in Flint, North Wales.
Nearly 40 stores are due to receive new “shop-in-shops” to “give customers more choice”.
The launch of the new ranges has been a big hit with customers in more than 170 stores that have been converted so far since the first pilot in 2019.
Poundland said it is on track to have chilled and frozen food in 250 stores by the autumn and as many as 500 within two years, enabling customers to buy more of what they need in a single shopping trip.
This month saw the opening of the new store in Stamford, Lincolnshire, complete with chilled and frozen, with two more new stores set to join the Phase 4 list in July and August.
Items in the range include everyday meals and snacks, including ready-meals, pizzas and pies, as well as frozen desserts and ice-cream.
New trolleys and belted checkouts will be installed in some larger stores to make the checkout experience even easier for customers, especially those wanting a larger grocery store-style shop.
“To bring chilled and frozen food to more than 200 stores in such a short time frame is a tremendous achievement,” Poundland retail and transformation director, Austin Cooke said.
“Customers tell us that they love the ranges, the famous brands, and say the prices are amazing. That’s why we’re pushing hard to keep going as quickly as we can so that we can bring even more choice and value where our customers want it most.”
The chilled and frozen food programme has been accelerated following the acquisition of Fultons Foods in October as part of a £25 million investment in chilled and frozen over two years, including expansion at Fultons’ distribution centre in Barnsley and Poundland’s distribution centre in Harlow, Essex.