Russian discounter Mere confirms opening date for first UK store

Mere
The store will have a maximum of 1200 different products
// Mere to open first UK store on next month
// The Russian discount chain plans to undercut Lidl and Aldi by up to 30%
// Food will be displayed on pallets in the store

Mere has officially revealed that the opening date for its first UK store is August 14.

The Russian discounter said the disruption from the Covid-19 pandemic had slowed work on the fitout for its store in Preston.

Mere plans to undercut German discounters Lidl and Aldi by up to 30 per cent, with a business model that sees suppliers delivering directly to stores and products displayed on the pallets they arrive on.


READ MORE: Russian discounter Mere to open over 300 UK stores


The retailer is known for offering no customer service in order to keep prices low, with a maximum eight staff per store.

“On August 14, we will be glad to present our new retail model: a real hard discounter, with no shelves, no service, no convenience, just the lowest prices,” Mere UK business development manager Aleksandr Chkalov said.

Some of the Preston store’s products and brands include React antibacterial wipes, Maxsonic batteries, Luxe and Cusheen toilet tissue, Goodwin’s instant noodles, Laser tinned mackerel and Warrior energy drinks, The Grocer reported.

The store will have a maximum of 1200 different products.

Chkalov said the store, which also has a walk-in chiller room, was still taking deliveries and it was too early to disclose further details of the range.

Otherwise, “all the preparation procedures are successfully done,” he said.

“We are now on the verge of creating a new retail segment in the UK market and we are sure it will become pricelessly useful for the country and society.”

Last month, Mere revealed plans to open over 300 stores in the UK within the next eight to 10 years.

Mere’s parent company Torgservis was founded in 2009 in Krasnoyarsk, Siberia, by entrepreneur brothers Sergei and Andrei Schneider.

Click here to sign up to Retail Gazette‘s free daily email newsletter

4 COMMENTS

    • No they mean 8 staff. They man the checkouts and clean, the store is stocked directly by suppliers so staff just out the pallets on the shop floor. I have seen a few videos on YouTube of the stores they have opened in Germany and Spain, they are not supermarkets they are like clearance stores for odd brands, seconds, cheap imported plastic goods and short dated goods. It reminded me of a poorly stocked Poundstrecher with its range but with a few items spread out in a large walk in fridge. The concept is odd.

      Can’t see them lasting here we have too much competition from the discounters.

  1. Agreed regarding survival, however suppliers are currently using clearance centres across the UK for short dated. A good example is Mondelez & Kraft there is big volumes to be taken so if Mean has the right Management then suppliers will be more than happy to cut out the clearance centres with the stock ending up at Markets and Discount stores…. but let’s see..

LEAVE A REPLY

Please enter your comment!
Please enter your name here