// Tesco launches its Buy One to Help A Child with the aim of providing three million meals for children
// The new scheme builds on Tesco’s existing food redistribution programme with FareShare
Tesco shoppers can now help feed millions of children this summer thanks to a new UK-wide initiative where the grocer will donate a penny for every piece of fresh fruit and vegetable purchased in its stores.
During the three week campaign, which will run from 19 July until 8 August, Tesco expects to sell enough fruit and veg to donate up to three million meals to its charity partner FareShare to redistribute to charities and local community groups supporting children.
The Buy One to Help a Child, the scheme builds on Tesco’s existing food redistribution programme with FareShare, which saw Tesco provide more than 29 million meals of surplus food last year.
Since 2016, Tesco has been working with the charity to redistribute over 120 million meals of food to charities and community groups across the UK.
The new scheme builds on Tesco’s existing food redistribution programme with FareShare, which last year saw Tesco provide more than 29 million meals of surplus food.
Tesco UK and ROI chief executive Jason Tarry said in a statement : “We wanted to find a really simple way to do our bit and help our customers do the same,”
“We hope Buy One to Help A Child will encourage healthier choices for our customers at the same time as helping to feed children who need it most, so we can continue to help support the communities in which we live and work.”
The grocer is a member of the Child Poverty Task Force formed by Marcus Rashford, and continues to support his campaign for free school meals for every child that needs them.
Marcus Rashford said: “We all have a role to play in the community and I’m so grateful to Tesco for stepping up to support vulnerable children and families through a difficult time.”
“Whilst collectively we have made progress, numbers are continuing to rise of children going without meals. The Buy One to Help a Child campaign will make a huge difference to the thousands of families who are struggling at the moment to put food on the table.
“In the last year, FareShare has doubled the amount of food we’re providing to people struggling to get enough to eat. While the lockdown may be easing, we know that food insecurity remains high.
“That’s why we are so pleased to see Tesco and its customers helping us to support children who need it.It will make a huge difference to so many people that have been affected by the pandemic.”