Sainsbury’s will no longer advertise on GB News or Nigel Farage’s show following a campaign by the activist group Led by Donkeys.
The group ran a series of campaigns and posted a viral social media video that gathered more than 2.5 million views in a bid to put pressure on the supermarket chain.
Campaigners put billboards outside Sainsbury’s headquarters asking it to justify “why it pays Nigel Farage’s salary by advertising on his TV show”.
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Activists also drove a car outside Sainsbury’s headquarters with a billboard attached which read: “Sainsbury’s is ignoring thousands of customers who are not happy with them advertising on Nigel Farage’s TV show.”
Controversy has surrounded Farage’s show after he made comments about the Royal National Lifeboat Institution (RNLI) and their work rescuing migrants.
He compared the RNLI to a “taxi service for illegal trafficking gangs”.
His comments drew criticism from both the public and politicians including Nicola Sturgeon, which prompted a surge in donations for the lifeboat charity.
After a couple of billboards, an advan at their HQ, more than 2.5 million views on films, and escalating pressure, Sainsbury’s did the right thing. (This tweet 👇is careful corporate speak for “we’ve stopped now”). pic.twitter.com/RRmOPNlOeP
— Led By Donkeys (@ByDonkeys) August 6, 2021
Sainsbury’s confirmed with customers on Friday that the advertising campaign had ended.
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