// Asda trials new loyalty app called Asda Rewards

// It will only be made available to staff in stores in the West Midlands and West Yorkshire

Asda is reportedly trialling a new loyalty app called Asda Rewards with staff at 16 of its stores.

The loyalty app will be focusing on giving them “pounds not points” rewards.

It will only be made available to staff in stores in the West Midlands and West Yorkshire, Retail Week reported.

READ MORE: Asda loses two senior executives

The app is part of the retailer’s test-and-learn strategy to understand how a loyalty scheme would work, before potentially being rolled out to customers.

Staff will be able to use the app to build cash rewards in a pot each time they buy a “star product” or complete “in-app missions”.

If a staff member bought five items of fruit or vegetables in their shop, 50p would be added to their pot.

Once the app is downloaded, customers can scan it at checkout to begin building cash rewards that can be redeemed as vouchers and spent in-store.

The app will also allow staff to browse personalised shopping missions and rewards that help build their cash pot.

Asda said it will use feedback from the trial to “develop the app and refine the proposition before deciding whether to extend the trial to customers”.

Click here to sign up to Retail Gazette’s free daily email newsletter