Aldi has announced plans to introduce new price cuts on selected products in an effort to reduce food waste.
The discounter’s more than 920 stores are currently marking down goods, such as rice, pasta, cereal and tinned food, by 30 per cent if the packaging is “imperfect”.
The reduction stickers will offer customers even lower prices while also cutting waste.
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The initiative is part of Aldi’s strategy to work towards its target of halving food waste by 2030.
This move follows on from the launch of 75 per cent reductions on perishable products on their last day of life.
The time that items are reduced will vary by store, and all products will be sold on a first-come, first-served basis.
“Shoppers hunting for the best deals already head to Aldi for the lower prices, but our latest reductions will help customers find even more bargains,” Aldi managing director of buying, Julie Ashfield said.
“Not only that, but these discounts also help us to reduce food waste – an urgent issue which we are committed to tackling.”