Poundland to launch first-ever national TV ad after store revamp

Poundland
The campaign will focus on the retailer’s transformation
// Poundland to release first-ever national TV advertising campaign on November 13
// The ad comes after a revamp of its 800-plus stores
// The transformation was to offer customers new ranges

Poundland is set to unveil its first-ever national TV advertising campaign this Saturday following a revamp of its 800-plus stores.

The transformation intended to introduce new ranges to customers across the UK.

The campaign, which will launch on November 13, will focus on the retailer’s transformation.


READ MORE: Poundland sales grow despite “Covid disruption”


With the theme “This is Your Land”, the ads feature actor and comedian Alan Devally and will showcase a mix of seasonal items and essentials over the initial two-month campaign.

The commercials allow Poundland to reach out to regular customers and those who may not have seen the huge changes, from store makeovers to new openings and extensive changes to ranges from groceries to stationery and entertainment to health and beauty.

More than 400 Poundland stores now have PEP&CO shop-in-shops, offering clothing for all the family.

All 800-plus stores feature contemporary PEP&CO homeware, while over a quarter of its stores now also offer chilled and frozen food.

“It’s time to tell customers – old and new – that Poundland is changing and it’s time to come and take another look,” Poundland managing director, Barry Williams said.

“Our regular customers can already see the store makeovers, but we know there’s millions of people who need to be told what we’ve become.

“But as much as we’re changing to bring new ranges to customers, our promise to deliver amazing value is still as strong today as it was 30 years ago.

“And across the UK, our proud colleagues are ready to show customers new and old what we’ve now got in store.”

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5 COMMENTS

  1. Wilko did the same thing and launched its first ever TV campaign it was a total flop and had to impact on sales at the time #shipshape “ keeping up with the Rogers “ having been into a few Poundland’s over the past few weeks all I see is price increases £1 lines moved to £1.25 on most sweets & chocolates while B&M and Home Bargains are still at £1 so unless Poundland is ahead in the volumes and hence price increases at cost are impacting ? It’s a big outlay on TV advertising and small if any ROI. Will still watch the advert just pointing out in the value / discount sector customers don’t respond as they do the Big 4 etc..

  2. The Republic of Ireland deals in Euro currency not pounds. Poundland does not exist here. Your ad states it does. Correct this major mistake. Your store does not exist in our Republic. We have Eurogiant.
    Regards,
    A. McCabe.

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