// Sports Direct unveils its 2021 Christmas campaign titled ‘Go All Out, starring Emma Raducanu
// Jack Grealish, Jordan Pickford, Katarina Johnson-Thompson and Jessica Ennis-Hill also star in the ad
Sports Direct has unveiled its 2021 Christmas campaign, titled ‘Go All Out’ which aims to inspire people to get up off the sofa, go outside and play sport this festive season.
The £6 million campaign debuted today across Televisions, social media and instore with flagship TV spots during Gogglebox, Taskmaster and The Big Narstie Show.
The ad features a star studded sporting line-up including England players Jack Grealish and Jordan Pickford, US Open winner Emma Raducanu, Olympic champion Jessica Ennis-Hill and grime artist Big Narstie.
Sports Direct chief marketing officer Beckie Stanion said: “From your TV screens to your smartphones, Go All Out is a truly integrated campaign that shows up consistently, and natively, across multiple channels.”
“We partnered with TikTok on a gamified effect that is interactive, authentic and rooted in our social community. The result is an engaging experience that taps into Sports Direct’s playful persona and the creativity and fun that exists on the platform.”