Percy Pig knocks Kevin the Carrot off the top spot as the most popular TV ad character

Percy Pig more popular than Kevin the Carrot online after xmas ad.
M&S has knocked Aldi's Kevin the Carrot off the top spot this year.
// M&S’s Percy Pig brings home the bacon, after knocking Aldi’s Kevin the Carrot off his festive popularity perch this year
// Kevin the Carrot had been the most Googled Christmas advert character for the past 5 years

Regardless of what you think about tinsel or Michael Bublé, there’s one thing most marketers can agree on; the festive season well and truly starts when the first Christmas TV adverts hit our screens.

From the highly anticipated John Lewis advert to the tongue-in-cheek alternatives by budget retailers, Christmas TV adverts have become a staple on our screens to mark the holiday season.

Kevin the Carrot has been ranked the most Googled Christmas advert character for years now, which won’t surprise many, but this year, Percy Pig threatens his reign according to new data.


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Whilst Kevin the Carrot has been the most Googled Christmas advert character for the past 5 years, this year online searches for Percy Pig overtook Kevin the Carrot, as M&S brought the pig to life for the first time on screen.

Aldi’s 2021 recruit Ebanana Scrooge also had a tough year, as Aldi customers stayed loyal to Kevin the Carrot, with the vegetable having more instagram mentions, followers on Twitter and mentions on websites online.

Creative intelligence agency No Brainer has analysed data from Google trends and social media to reveal which is the most popular Christmas advert character, click HERE to find out more.

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