Aldi’s 2021 Christmas ad sees the return of Kevin the Carrot & ‘Marcus Radishford’

Bargain retailer Aldi has released its full Christmas advert for 2021 and Kevin the Carrot is officially back.
Kevin the Carrot and footballer Marcus Rashford feature in the 2021 Aldi Christmas advert.
// Kevin the Carrot returns to the screen in Aldi’s 2021 Christmas advert
// The advert is part of a seasonal campaign which will see 1.8 million meals donated to families that need help across the UK over the festive period

Bargain retailer Aldi has released its full Christmas advert for 2021 and Kevin the Carrot is officially back.

The bargain retailer teamed up with Marcus Rashford for its Christmas campaign as it pledged to donate 1.8 million meals to families over the festive period.

The ad, styled on A Christmas Carol by Charles Dickens, features the return of the famous  Kevin the Carrot alongside new character “Ebanana” Scrooge and the voice of Rashford.


Last week, Aldi teased the new advert and introduced new animated banana character Ebanana Scrooge, with Kevin nowhere in sight.

The iconic Aldi Christmas character has been central to the retailer’s festive season, so fans were disappointed to find him missing.

The festive film for 2021 introduces viewers to a medley of fruit and vegetable characters – including Marcus Radishford, Tiny Tom, Peas and Goodwill and Kevin’s Dickensian family.


READ MORE: Aldi’s Christmas 2021 advert sees beloved Kevin the Carrot replaced by a new character


Rashford was awarded an MBE by the Duke of Cambridge this week for his campaign to support vulnerable children.

The 24-year-old footballer was recognised for his efforts last summer to ensure no child in need went hungry, which resulted in the Government changing policy over its free school meals vouchers during lockdown.

He said: “As a family, we relied on the local food bank to get our Christmas dinner. To this day, I remember queuing outside that building with mum, mum feeling embarrassed that she might be recognised. It is with that in mind that I’m delighted to lend my support to the Aldi campaign.

“For many children in situations like mine growing up, there is very little expectation around this time of year; add the impact of the pandemic and the very least they deserve is a Christmas dinner.”

Aldi also works with Neighbourly, which links businesses to charitable organisations in local communities, to donate its surplus food to local causes.

Neighbourly chief executive Steve Butterworth said: “We’re delighted to be supporting Aldi in their year-round food redistribution programme and in their commitment to donate 1.8 million meals this Christmas.

“These donations will help a record number of families across the UK during what is expected to be the busiest year on record for local charities and causes.”

Click here to sign up to Retail Gazette‘s free daily email newsletter

2 COMMENTS

  1. That’s more like it. This campaign goes straight to the top of my “Best Christmas TV campaign for 2021” list. Combining Season’s Greetings with True Giving to those who really need it, and wrapping it all up with humour. I just love the Marcus Radishford and Ebanana Scrooge
    characters.

LEAVE A REPLY

Please enter your comment!
Please enter your name here