// Joe Browns enjoyed a ‘cracker’ of a Christmas and AW21 season with strong sales across the board
// Homeware ranges also performed well with sales rising 80%
Joe Browns has said it enjoyed ‘a cracker’ of a Christmas trading period with strong sales across the board with direct sales up 24% year-on-year.
The fashion retailer saw sales of menswear for the autumn/winter season increase by 28% while sales of womenswear and homeware items rose by 22% and 80% respectively.
Third party sales were strong and during the period the retailer also unveiled an evolved ‘look and feel’ and a new strategy aimed at delivering a 138% uplift on current turnover to £100 million in annual sales by 2026.
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Simon Brown, founder and chief executive of Joe Browns, said: “We’ve had a cracking Christmas and AW21 season and this has been delivered through a number of factors.
“We’ve created stand-out confident product across home, menswear and womenswear and coupled that with a renewed focus on communicating our offer tailored to how customers want us to connect with them – be it on-line, through the catalogue, emails, social channels or through third-party retailers. “
“None of this could have been achieved without our amazing colleagues. Absolutely everyone in this business played their part and without whom we wouldn’t be sharing these strong Christmas sales figures today. I am proud and humbled in equal measure and this growth bodes really well on our journey to meet our £100m sales ambition by 2026.”
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