// M&S to extend ‘Remarksable’ campaign to home division
// M&S said the campaign will look to introduce value homeware to M&S Food customers
Marks & Spencer has revealed it is extending its ‘Remarksable’ food marketing campaign to its home division to highlight “exceptional trusted value”.
The initiative comes after M&S Home’s pricing architecture last year and the creation of curations of the ‘Best of M&S’ mid-price products to showcase customer favourites.
M&S said the campaign will look to introduce M&S Food customers who recognise M&S value to its home products whilst highlighting price alongside quality.
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The retailer said the Remarksable campaign helped drive value perception at M&S Food to its strongest in four years.
“We know that for millions of customers the pandemic has changed how they feel about the space they call home, making it an important growth opportunity,” M&S home director, Heidi Woodhouse said.
“Millions trust us for the food and clothing products that matter most – and so we want to highlight to them the incredible trusted value of our home product and Remarksable does just this, focusing on the unbeatable value of our entry price product.”
From early February, shoppers will see ‘Remarksable value’ for home highlighted across a range of M&S marketing channels and a spotlight on around 30 entry price point products online and in 130 stores.
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