Amazon has knowingly tricked people into signing up for Prime for years

Amazon Prime website
Amazon has knowingly tricked its users into signing up for its premium Prime subscription offering, documents shared with Business Insider reveal.
// Amazon has knowingly tricked its users into signing up for its premium Prime subscription offering, documents shared with Business Insider reveal.

The documents revealed that the company has been concerned that its user interface on Amazon.com has led customers to feel pressured into signing up for Prime, since at least 2017.


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