Amazon launches affordable brand focused on sustainability

Amazon
The retailer's Amazon Aware brand is available to buy
// Amazon Aware is the retailer’s new sustainable brand
// All goods in the collection have met sustainability standards

Amazon has launched a new sustainably made collection which includes fashion, home, beauty and household essentials.

The retailer’s Amazon Aware brand is available to buy in the US, Canada and Europe through its website.

Products include dresses, T-shirts, and tank tops; bedding and towels; and skincare products.


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All goods in the collection have met sustainability standards such as the Higg Index, the Organic Content Standard 100 or the Global Recycle Standard.

Goods have been made using recycled polyester, organic cotton and “bio-based” ingredients.

“We are committed to creating programmes that contribute toward a more sustainable future,” Amazon Private Brands vice-president, Matt Taddy said.

“Amazon Aware is another step that continues in our commitment to test, learn and innovate, while offering low-priced, everyday essentials to our customers, all with third-party certifications featured in our Climate Pledge Friendly programme [launched in 2020].”

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