// Asda is extending its rewards loyalty scheme scheme to an extra 32 UK stores
// Since launching, more than 90,000 customers have downloaded the app and 50,000 are using it on a regular basis
Asda has expanded its new loyalty scheme app to 48 stores following a successful trial.
The roll out means shoppers will be able to take advantage of its offers in a wider range of locations.
The new “Asda Rewards” app lets customers build up cash rewards at the supermarket when they buy select products while letting you know which qualifying products you need to buy to earn money into your “cashpot”.
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Once enough cash has been built up, the money can then be deemed by creating a voucher in the app which is then scanned at the checkout.
Asda said the cashback would be personalised to shoppers, with rewards being offered on the items individuals are most likely to buy.
The supermarket also said shoppers can add to their cash pot by completing “in-app missions”, such as buying five fruit and veg items to claim a “five-a-day badge”.
Seasonal missions are also up for grabs, including a Mother’s Day mission where shoppers will be rewarded with £1 cashback when they buy a £10 bunch of flowers.
The Asda Rewards loyalty app first launched in October last year, with the supermarket trialling the scheme in just 16 locations.
It marked the first time the retailer had offered a loyalty scheme in its 72-year history.
The supermarket is extending the trial to customers in all 32 of its West Yorkshire stores, along with four stores in the North East and four stores in central Scotland.
Matt Mclellan, vice president of customer proposition and planning at Asda, said: “We are really pleased that customers in our trial stores are benefiting from the Asda Rewards app and that 32 more stores will be taking part across different areas of the UK, as we continue to evolve the program”
Asda added that the decision on whether to roll out the rewards scheme to all of its 600-plus UK stores will depend on how trials perform and customer feedback, but said it is “likely to be some point this summer.”
Full list of stores where you can use ‘Asda Rewards’
– Adel, West Yorkshire- Barnes Hill, Birmingham- Capehill, Birmingham- Darlaston, Birmingham- Dewsbury, West Yorkshire- Glasshoughton, West Yorkshire- Great Bridge, Birmingham- Halesowen, Birmingham- Halifax West, Yorkshire- Huddersfield, West Yorkshire- Keighley, West Yorkshire- Killingbeck, West Yorkshire- Oldbury, Birmingham- Perry Barr, Birmingham- Queslet, Birmingham- West Bradford, West Yorkshire- Living Forster Square, West Yorkshire- Living Guiseley, West Yorkshire- Living Leeds Crown, West Yorkshire- Living Wakefield, Yorkshire- Aspley, Yorkshire- Batley, Yorkshire- Beeston Leeds, Yorkshire- Benton, North East- Boldon, North East- Bradford, West Yorkshire- Byker, North East- Chesser, Central Scotland- Edinburgh, Central Scotland- Gosforth, North East- Greengates, Yorkshire- Harehills, Yorkshire- Kirkstall, Yorkshire- Little Horton, Yorkshire- Middleton, West Yorkshire- Moorthorpe, Yorkshire- Morley, West Yorkshire- Normanton, Yorkshire- Otley, Yorkshire- Pontefract, Yorkshire- Pudsey, West Yorkshire- Shipley, West Yorkshire- South Shields, North East- Straiton Edinburgh Central, Scotland- Wakefield Dewsbury Road, Yorkshire- Wakefield Durkar, Yorkshire- Wortley, Yorkshire- Wyke, Yorkshire
Meanwhile, Asda has also launched a new one-hour delivery service with buymie which allows customers to speak directly to a personal shopper in-store in Leeds and Bristol.
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