// Next has signed for a new 65,000 sq ft store at Manchester’s Trafford Centre, which will bring together its fashion, home and beauty offer
// This will be just the second store in Next’s estate that will bring together all departments under one roof, as it plans to open its first department store in Watford next month
Next has signed up to open another department store in Manchester’s Trafford Centre, which will be just the second store in its portfolio to bring together fashion, home and beauty.
The retailer is due to open its first department store format, which brings together the three categories, in Watford’s Atria centre next month.
In a sign that Next plans to expand this format, it has now inked a decade-long deal to open the 65,000 sq ft store in the Trafford Centre.
The retailer, which has long sold fashion and home, has been moving towards a department store format.
It has been growing its beauty business, and has even opened Next Beauty stores, and has introduced an array of concessions in its larger stores. Its Oxford Street store includes Clarks, Paperchase and Costa Coffee concessions. It will soon add a Gap concession to the flagship.
Next currently has a fashion and home store in the Regent Crescent area of the Trafford Centre but the new bigger premises will add beauty into the mix.
Next area manager Mike Barrow said: “At Next we are excited to be able to bring all of our products together in one destination within the Trafford Centre.
“This is a really exciting opportunity for Next and will ensure we are able to provide a better product offering and, more importantly, the best customer service within Trafford Centre.”
Rhys Evans, director of asset management at Pradera Lateral, which manages Trafford Centre, added: “The new store will dramatically increase Next’s presence and impact on the mall and provide a seamless customer experience.”