WHSmith launches rapid deliveries with Deliveroo trial

WHSmith returns to profit
WHSmith returns to profit
// WHSmith is the latest retailer to partner with Deliveroo on a super-fast delivery trial across 10 different areas
// The trial begins in Reading and will be rolled out to nine other stores next week including Richmond, Muswell Hill, Chiswick

WHSmith has partnered with Deliveroo in a trial that will see Brits able to order products including books, magazines, and snacks.

The stationery retailer will offer 600 products for delivery in 10 areas in as little as 20 minutes, joining similar services offered by supermarkets, pharmacies and takeaways.

The trial will start in Reading, followed by Cambridge, Brighton, Oxford, Leeds, St Albans and Guildford as well as Richmond, Chiswick and Muswell Hill in London.


Sean Toal, managing director of WHSmith’s high street division said: “We’re really excited to be partnering with Deliveroo for this trial which will complement our existing offer and enable our customers to receive the products that they want and need from us as fast as possible from their local store direct to their door; whether that’s a greetings card, working from home essentials, a last-minute gift or a newly released book.”

Like many other retailers, WHSmith’s online sales surged during the pandemic with revenue more than tripling over spring and summer 2020.

The retailer already offers next-day delivery to homes or for collection in stores.

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